Enterprise-level marketing built for local businesses.

Hire Karl. Grow your business.

An AI workforce trained for your business — replying to messages, earning reviews, running your marketing — with the precision of an enterprise team. All from one interface.

Conversation AI · Always on

Karl never sleeps.

Karl replies to web chats, WhatsApp, Facebook Messenger, Instagram DMs, and email — qualifies the lead, books the appointment, sends the confirmation. Day or night. Weekends and holidays. So you never lose another customer to a missed message.

Web chatWhatsAppFacebookInstagramEmail
Trained on 10+ years of local business conversation data. Customised for your services, your tone, your booking system.

Your AI workforce, ready to start.

Karl has a team of AI employees, trained on millions of conversations and customized for your business. Hire one. Hire all. They work 24/7, powered by a shared AI CRM that knows your customers.

01
The Receptionist
The Receptionist
Messaging

Replies to every message. Qualifies the lead. Books straight to your calendar.

Hover for details
01 · Messaging
The Receptionist
  • +Replies on web chat, WhatsApp, Facebook Messenger, Instagram DMs, email — 24/7
  • +Qualifies leads with a discovery gate before booking
  • +Books appointments straight to your calendar
  • +Trained on your services, your tone, your booking system
  • +Hands off to you when human judgment is needed
02
The Reputation Specialist
The Reputation Specialist
Reviews

Manage your reviews on every platform, and ask happy customers for theirs.

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02 · Reviews
The Reputation Specialist
  • +Monitors reviews on Google, Facebook, Trustpilot
  • +Drafts replies in your tone — you approve
  • +Sends review requests after every visit via email
  • +Runs NPS surveys to find your promoters
  • +Alerts you immediately to negative reviews
03
The Social Media Manager
The Social Media Manager
Content

Drafts, schedules, and posts content for your brand on every channel.

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03 · Content
The Social Media Manager
  • +Posts to Facebook, X, LinkedIn, Instagram, YouTube, and Google Business Profile
  • +Generates branded text and visuals
  • +Schedules content on a calendar you set
  • +Drafts blog and website content
  • +You approve everything before it goes live
04
The SEO Expert
The SEO Expert
Local search

Analyses search trends and improves your visibility in local results.

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04 · Local search
The SEO Expert
  • +Analyses keywords driving local search
  • +Suggests content and on-page improvements
  • +Tracks ranking changes and search intent
  • +Optimizes Google Business Profile content
  • +Reports visibility trends in your service area
05
The Sales Assistant
The Sales Assistant
CRM & insights

Updates your CRM, surfaces opportunities, frees your team from admin.

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05 · CRM & insights
The Sales Assistant
  • +Auto-updates contact records after every meeting
  • +Identifies the next best step for every lead
  • +Logs every conversation across channels
  • +Surfaces sales opportunities you'd otherwise miss
  • +Frees your team from data entry
06
The Inside Salesperson
The Inside Salesperson
Lead qualification

Qualifies leads, handles objections, books high-value meetings.

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06 · Lead qualification
The Inside Salesperson
  • +Acts as a professional consultant on every inquiry
  • +Mandatory discovery gate qualifies every lead
  • +Books high-value appointments 24/7
  • +Handles objections in your sales voice
  • +Routes only ready-to-buy leads to your team
Build your own

Custom AI Employee

For tasks unique to your business. Train AI employees on your own workflows, documents, and rules.

  • +No-code setup using plain language
  • +Trained on your documents and processes
  • +Connects to your CRM, scheduling, billing
  • +Examples: Job Estimator, Project Manager

Three things Karl does for your business.

Marketing comes down to three jobs: get found, convert what comes in, keep customers coming back. Karl runs all three.

01 / Attract

Attract more business.

Get found by customers searching for what you do — locally, online, on social.

When customers search for what you do near them, Google ranks businesses based on proximity, prominence, and relevance. Karl optimizes your Google Business Profile weekly and tracks your ranking position across your service area.

Your business needs to appear consistently across Google, Bing, Apple Maps, Facebook, Yelp, and 50+ industry directories. Karl publishes your business details across all of them and corrects inconsistencies that hurt your rankings.

When you change hours for a holiday or update a phone number, Karl pushes the change to every directory automatically. No more lost customers giving up after calling a disconnected line.

The Reputation Specialist auto-publishes responses to every Google and Facebook review in your tone. For other review sites — Trustpilot, Yelp, and 100+ more — Karl drafts a response and you approve before posting. Google rewards businesses that respond consistently to reviews.

Karl consolidates Google, Meta, and YouTube ad performance into one view. Cost per lead by channel, monthly spend, conversion attribution. See which ads drive actual customers, not just clicks.

Karl's Local SEO surface showing keyword rank summary, listing score 32, listing sync progress, and listing distribution across data aggregators.
A web-chat thread: the customer requests a 1:00pm Thursday appointment, the AI assistant asks for the customer's name to confirm the booking.
02 / Convert

Convert more leads.

Turn every inquiry into a booking — fast, on the channel they used.

Every web chat, contact form, social DM, and after-hours inquiry is captured and logged. Karl's Receptionist responds within seconds. Lead capture rates double when response time drops below 5 minutes.

Karl handles web chat, WhatsApp, Facebook Messenger, Instagram DMs, and email natively — answering questions, sending booking links, confirming appointments — without your team typing a word.

Customers see your real calendar availability and book themselves in. No phone tag, no email back-and-forth. Karl syncs the appointment to your calendar instantly and sends a confirmation.

Karl handles the discovery questions, confirms service type, gathers customer details, and books the slot — all in one conversation. Your team only sees the booked appointment.

Karl pulls real-time availability from your existing calendar (Google, Outlook, or your booking system) and only offers slots that are genuinely open. No double-bookings, no overpromising.

03 / Retain

Engage and retain customers.

Keep customers coming back. Turn them into your most loyal advocates.

Web chat, WhatsApp, Facebook Messenger, Instagram DMs, email — every conversation in one inbox with full customer context. Whether Karl or your team replies, every message lives in one place.

Karl runs automated email campaigns — appointment reminders, post-visit follow-ups, seasonal offers, re-engagement messages. Segmented by activity, lifecycle stage, and tenure.

After every visit, Karl's Reputation Specialist sends a review request via email at the optimal moment — when your service is fresh in mind. Higher review volume lifts your local search rankings.

Karl's Social Media Manager drafts text and visuals for Instagram, Facebook, and LinkedIn, schedules them on a calendar you set, and posts them. You approve before anything goes live.

Consistent posting drives social engagement. Karl maintains your cadence so your audience sees you regularly — even during busy weeks when posting falls off your priority list.

One calendar across all platforms. Schedule once, distribute everywhere. See what's coming, what posted, and what performed best.

Karl's reputation surface: 4.1-star review rating, 92% response rate, sentiment 28 positive / 9 negative, and a sample 5-star Facebook review with AI-drafted owner reply.

Built for service businesses with local reputations.

Karl is built for service businesses where local reputation drives the customer pipeline. From single-site clinics to small chains across the UK.

Larger or differentAgencies or multi-site chains over 5 locations — contact us for a custom plan.

Marketing channels Karl runs for you.

Karl operates the channels that need ongoing strategy and oversight. Performance is reported in your interface alongside everything else.

Google Ads
Active
Emergency dental — London
£14.20cost / lead
23%vs last month
Operated by Karl

Google Ads

Campaigns built, run, and reported on a monthly cadence.

  • +Campaign setup and ongoing optimisation
  • +Cost-per-lead tracking by ad group
  • +Monthly spend and budget reallocation
dentist near me
Northgate Dental Clinic
Northgate Dental Clinic
Dental clinic · 0.4 mi
4.9★★★★★(247)
Open· Closes 6 pm
Operated by Karl

Google Business Profile

Your local storefront, kept fresh and ranking well.

  • +Profile optimisation, weekly
  • +Posts, photos, Q&A, and product updates
  • +Geographic ranking tracked in your service area
northgatedental.co.uk/blog/emergency-dentist-london
Emergency · 6 min read

What to do when your tooth won't stop hurting at night

A guide for residents of North London — when to wait until morning, when to call out-of-hours, and what to do in the meantime.
RANKING #2·"emergency dentist london"
Operated by Karl

Blog content

Topics that match what your customers actually search for.

  • +Topic research based on real local search queries
  • +Drafts written for SEO and AI search visibility
  • +Published to your website on a schedule you set
Northgate Dental Clinic
northgate.dental
8,924 followers · 142 posts
+12% MoM
The Northgate Dental Clinic shopfront on a London high street
A Northgate hygienist mid-treatment
Dental instruments laid out on a treatment-room tray
The Northgate Dental team in the reception
A happy Northgate patient after a check-up
Behind the scenes at the Northgate reception with the practice dog
Operated by Karl

Social media

Facebook, X, LinkedIn, Instagram, YouTube, and Google Business Profile — posted consistently, without you posting.

  • +Posts scheduled and published across Facebook, X, LinkedIn, Instagram, YouTube, and Google Business Profile
  • +Branded text and visuals created for your business
  • +Performance tracked across every platform

Run your business from one screen.

Every conversation, appointment, review, and campaign — tracked, unified, accessible. Karl's AI CRM is the data layer underneath your AI workforce, so every employee works from the same context.

Inbox
4 items pending your review · all drafted by Karl
Review · 5★14:32 · Google
M
Maria K.

Wonderful experience. The staff were attentive and the treatment was completely painless. Highly recommend.

Karl drafted

Thank you so much, Maria. We're delighted you had a positive experience — looking forward to seeing you at your next visit.

Social · scheduledTomorrow 09:00
NORTHGATE DENTAL
Smile confidently
this spring.

Book your spring check-up before April 30 — complimentary hygiene assessment included.

Instagram·Facebook·LinkedIn
Appointment · booked14:28 · WhatsApp
Tomorrow 10:00
Anna L. — Check-up · 30 min
Calendar slot reservedConfirmation message sentReminder scheduled for 09:00 tomorrow
No action needed
Week 17 · summary21 → 27 Apr
47
Actions taken
3.2h
Reclaimed
+12
5★ reviews
#1
Local rank
Sent to your inbox · Monday 08:00
01

Self-updating CRM

Contacts, companies, and opportunities update automatically based on conversations and customer activity. No manual data entry.

02

Chat with your CRM

Ask in plain language: 'What happened in my last meeting with Anna?' or 'Which deals need my attention this week?' Get instant answers.

03

Conversation Intelligence

Every meeting recorded, transcribed, and summarised. Action items extracted automatically. Privacy controls per meeting type.

04

Unified inbox

Every call, text, web chat, social DM, and review — in one feed with full customer context.

05

Visual sales pipelines

Drag-and-drop deal stages. Track opportunities, forecast revenue, spot what's stalled.

Plans that match what you need.

One integrated system — AI workforce plus managed services. Pick the plan that matches what you want most: more pipeline, stronger reputation, broader reach, or time back for your team.

Standard
£259/month

Show up where customers look

Includes
+Conversation AI on web chat, WhatsApp, Facebook Messenger, Instagram DMs
+Review monitoring with manual reply on Google + Facebook
+Schedule and post to Facebook + Google
+Listings on Google, Facebook, Apple, Bing, X, Instagram + 30+ sources
+Local SEO with 15 tracked keywords and listing sync to hundreds of directories
+AI CRM (Standard)
+Setup services: Google Business Profile claim + AI Receptionist setup
Setup
£295
Commitment
12 / 24 mo
Get Karl Standard
ProMost chosen
£429/month

Capture and convert more inbound

Everything in Standard, plus
+AI Reputation Specialist responding across Google, Facebook, Yelp + 100+ review sites
+AI Social Media Manager on Instagram, LinkedIn, X, TikTok
+Email marketing campaigns
+Reviews widget for your website
+AI-generated text and images for social posts
+Competitor monitoring (up to 3 competitors at Pro)
+Online citations + social mentions monitoring
Setup
£295
Commitment
12 / 24 mo
Get Karl Pro
Premium
£689/month

Run the whole marketing function

Everything in Pro, plus
+Auto-respond to Google + Facebook reviews
+Auto-request new reviews via email
+NPS (Net Promoter Score) tracking with built-in workflows
+AI CRM Pro with Conversation Intelligence and Sales Coaching
+Karl Services: AI Reputation Specialist setup
+Managed Social Media — 12 expert-reviewed posts per month plus a quarterly SEO blog
+Managed SEO — audits, listings work, blogs, backlinks
Setup
£295
Commitment
12 / 24 mo
Get Karl Premium
À la carte

Pick the AI employees and managed services that fit your business. We put the plan together.

Why 12 or 24 months?

You're hiring an employee. Marketing compounds over time — give Karl the runway.

Setup fee

Flat £295 for every plan. Covers onboarding, brand training, account setup, and channel activation.

Other ways to start with Karl.

Not ready for the full workforce? Start with one piece, build from there.

AI Receptionist · Standalone

Just the AI Receptionist.

£189/month

Karl answers every message across web chat, WhatsApp, Facebook Messenger, and Instagram DMs — no other employees, no managed services. Just the Receptionist, trained for your business.

Hire the Receptionist →
Website · Add-on

Need a website built for AI search first?

A site that loads fast, ranks in Google and AI search engines, integrates natively with Karl's Receptionist, and writes every conversation directly into your AI CRM.

Talk to us about a website →
À la carte

Build your own plan.

Hire individual AI employees or managed services à la carte. Pick what you need, skip what you don't. Full feature comparison and per-employee pricing on the pricing page.

See à la carte menu →

Karl is ready to start.

Enter your details and Karl emails you the Business Snapshot — what's working, what's slipping, what to fix first.

Audit your online presence in six categories — listings, reviews, social, website, SEO, ads.