Six AI employees, one team.
Karl is a workforce, not a tool. Six AI employees with defined roles — Receptionist, Reputation Specialist, Social Media Manager, SEO Expert, Sales Assistant, Inside Salesperson — every one working from the same AI CRM, every one one click from your approval.
Why “AI workforce,” not “AI tool.”
Karl is the marketing operations layer for service businesses — built as a team of AI employees with defined roles, not a feature list with a login. Here's the framing that runs through every part of the product.
Each employee has a job description, not a feature list.
A tool sits there waiting for someone to use it. An AI employee owns an outcome — replies to every message, asks every customer for a review, drafts every post — and reports on what it did at the end of every week. The owner sets the goals; the employee executes.
Six employees that talk to each other through one AI CRM.
The Receptionist's tone trains the Reputation Specialist's review replies. The Sales Assistant's pipeline shapes what the Inside Salesperson re-engages. Your social posts reference the same brand voice your blog uses. Every employee works from the same context — that's what makes Karl better than a stack of disconnected tools.
Karl extends your team. He doesn’t displace it.
Karl handles the repeatable operational work — first replies, review requests, post drafts, listing updates, ad reports. Judgement calls, customer relationships, the work that needs your name on it — that stays with you. Everything Karl drafts is one click from your approval.
Meet the six AI employees.
Each one trained on millions of conversations and customized to your business at onboarding. Hire one. Hire all. Bring them online when you need them.
Custom AI Employee
For tasks unique to your business. Train AI employees on your own workflows, documents, and rules.
- +No-code setup using plain language
- +Trained on your documents and processes
- +Connects to your CRM, scheduling, billing
- +Examples: Job Estimator, Project Manager
You stay in control. Karl does the work.
Karl is augmentation, not autopilot. You set the goals, the tone, the rules — Karl executes inside the rails and surfaces the decisions that need you for approval.
See the Karl interface →Per-role configuration
Calendar, brand voice, target keywords, booking rules, escalation thresholds — set once per employee, change any time. Karl trains on what you give him on day one and learns from your approvals after that.
Approval queues
Every review reply, social post, ad copy update lands in your inbox for one-click approval. Auto-approve high-confidence work after the first 4 weeks if you want — Karl earns the trust by showing his working.
Escalation rules
Karl escalates when something needs you — a 1★ review, a high-value inquiry he wants you to call back, a calendar conflict. You set the channel (email or WhatsApp) and the threshold.
Weekly summary
Every Monday at 08:00, your inbox gets a one-page summary: actions taken, hours reclaimed, reviews collected, local rank movement, ads performance. Drill into any line with one click.
Show up where customers look
Capture and convert more inbound
Run the whole marketing function
Pick the AI employees and managed services that fit your business. We put the plan together.
You're hiring an employee. Marketing compounds over time — give Karl the runway.
Flat £295 for every plan. Covers onboarding, brand training, account setup, and channel activation.
Not sure which scope fits?
Three quick ways to figure out the right starting point for your business.
Book a 30-minute walkthrough.
Sit with a Karl specialist. Walk through your business and get a tailored recommendation. No commitment.
Book a call →Run a free Business Snapshot.
Karl audits your online presence and emails the report. No demo, no call, no commitment.
Get the Snapshot →Questions, answered.
The common ones. If yours isn't here, drop us a line.