Marketing for UK garages, MOT centres, and body shops.
Karl handles the inbound for independent garages — books the MOT, qualifies the repair, takes the booking — while you finish the job in the bay.
Bookings without leaving the bay.
Independent garages compete with national chains that have dedicated booking teams. The chains aren't better mechanics — they're better at picking up the phone. Karl flips that. Picks up every enquiry across web chat, WhatsApp, Facebook Messenger, Instagram DMs, and email — qualifies the vehicle (reg, MOT-due date, fault description), books the slot, and pushes the confirmation. Reviews keep your Google Maps rank above the chains.
Every MOT and repair enquiry, booked in seconds.
Karl is the AI receptionist for garages — picks up the MOT-booking enquiry while you're under the bonnet, qualifies the vehicle (reg, MOT-due date, fault description), books into your DMS or calendar, and pushes the confirmation. Then handles the rebook ahead of the next MOT.
- +Spots MOT-due dates from conversation and books before expiry
- +Qualifies the fault before slot allocation (won't slot a no-start into an MOT bay)
- +Reschedules customers ahead of next MOT, service interval, or tyre-change
Win the bookings your competitors miss.
Karl runs it all as one integrated system. The Receptionist answers messages, the Reputation Specialist runs reviews, listings stay clean across 30+ directories, and managed services handle social, blog, SEO, and website work — with every conversation writing into a shared AI CRM that knows your customers.
Speed is the new differentiator.
The business that replies first usually wins the booking. Karl picks up every message in seconds — across web chat, WhatsApp, Messenger, Instagram DMs, and email — qualifies the inquiry, books the slot, and confirms it. Automotive businesses lose more revenue to slow first-response than to bad service. Karl moves first-response to zero.
Reviews lift you above the competition.
Google's local-pack rank is dominated by review volume and recency. Every 5★ review you collect lifts you above automotive competitors and signals trust to the customer comparing three options. Karl's Reputation Specialist requests reviews at the right post-visit moment, drafts replies in your tone, and flags negatives to you before they fester.
Listings used to be SEO chores. Then AI happened.
ChatGPT, Google AI Overviews, and Perplexity now cite local businesses by name when answering "best garages near me" — and they pull that authority from the same place your old SEO did: clean listings, consistent NAP data, recent reviews. The businesses that maintained their listings ranked first 10 years ago. They're getting cited first now. Karl pushes your details to 30+ directories and keeps them in lockstep.
One integrated system. Not a stack of different tools.
Customer communication, AI CRM, reviews, listings, social, blog, SEO, website — every layer Karl runs is built to talk to every other. The Receptionist's tone trains your review replies. Your booking patterns shape your social cadence. Your listings feed your local SEO rank. That's what makes Karl work better than any stack of disconnected tools — every part of the system is designed to make every other part stronger. One team, one bill, one inbox, one operating system.
Some of the jobs Karl does for you.
A snapshot of how the workforce shows up day-to-day for garages — not a complete inventory. Karl handles anything in the marketing operations layer.
MOT-reminder + booking in one flow.
Karl spots a vehicle's MOT-due date from the conversation, suggests a slot before expiry, and books it. No DVLA-API lookup chase, no calendar tetris.
Qualifies the fault before the diary slot.
Karl asks the right questions — symptoms, mileage, dashboard lights — so the right time slot is booked. A 'won't start' job doesn't book into a 20-minute MOT bay.
Books straight to your DMS or calendar.
Integrates with Garage Hive, Garagewire, Autopart, Tag Garage Software, plus generic Google Calendar / Outlook. Real availability, no overbooking.
Reviews → Google Maps rank.
Karl requests a Google review when the customer picks the car back up — peak satisfaction moment. Higher review velocity beats chain reach in local search.
Repeat-customer reminders.
Karl pings customers ahead of their next MOT, service interval, or tyre-change cycle. Email campaigns segmented by vehicle and visit history.
After-hours capture.
Most drivers realise they need an MOT or a service in the evening. Karl picks up at 9 pm and books the Saturday-morning slot. You read 'fully booked' on Monday.
Show up where customers look
Capture and convert more inbound
Run the whole marketing function
Pick the AI employees and managed services that fit your business. We put the plan together.
You're hiring an employee. Marketing compounds over time — give Karl the runway.
Flat £295 for every plan. Covers onboarding, brand training, account setup, and channel activation.
Pick your specific business type.
Not sure which scope fits?
Three quick ways to figure out the right starting point for your business.
Book a 30-minute walkthrough.
Sit with a Karl specialist. Walk through your business and get a tailored recommendation. No commitment.
Book a call →Run a free Business Snapshot.
Karl audits your online presence and emails the report. No demo, no call, no commitment.
Get the Snapshot →Questions, answered.
The common ones. If yours isn't here, drop us a line.