Marketing for UK solicitors.
Karl picks up the conveyancing, family, employment, or wills enquiry — qualifies the matter, runs the conflict check question, captures fee-bracket expectations, and books the fee-earner's discovery call. SRA-compliant tone by default.
Built for the matter. SRA-compliant by default.
Law firms lose more new instructions to slow first-response than to fee. A conveyancing enquiry from a buyer with an offer accepted needs a response that day or the buyer instructs the firm down the road. Karl picks up enquiries across every messaging channel, qualifies the matter type (conveyancing, family, wills, employment, litigation, immigration), captures urgency and fee bracket, and books the fee-earner's discovery call. Tone follows SRA Transparency Rules + advertising guidance by default.
Every matter enquiry, qualified and routed to the right fee-earner.
Karl is the AI receptionist for solicitors — qualifies the matter type, asks the basic conflict-check questions (names of other parties), captures urgency, books the fee-earner's discovery call. SRA Transparency Rules-compliant by default; no fee claims that breach guidance, no advice that should sit with a regulated person.
- +Qualifies matter type (conveyancing, family, wills, employment, litigation, immigration) on first message
- +Captures opposing-party names for the initial conflict check before booking
- +SRA-compliant tone — no fee guarantees, no comparative advertising, no legal advice
Win the bookings your competitors miss.
Karl runs it all as one integrated system. The Receptionist answers messages, the Reputation Specialist runs reviews, listings stay clean across 30+ directories, and managed services handle social, blog, SEO, and website work — with every conversation writing into a shared AI CRM that knows your customers.
Speed is the new differentiator.
The business that replies first usually wins the booking. Karl picks up every message in seconds — across web chat, WhatsApp, Messenger, Instagram DMs, and email — qualifies the inquiry, books the slot, and confirms it. Solicitors businesses lose more revenue to slow first-response than to bad service. Karl moves first-response to zero.
Reviews lift you above the competition.
Google's local-pack rank is dominated by review volume and recency. Every 5★ review you collect lifts you above solicitors competitors and signals trust to the customer comparing three options. Karl's Reputation Specialist requests reviews at the right post-visit moment, drafts replies in your tone, and flags negatives to you before they fester.
Listings used to be SEO chores. Then AI happened.
ChatGPT, Google AI Overviews, and Perplexity now cite local businesses by name when answering "best law firms near me" — and they pull that authority from the same place your old SEO did: clean listings, consistent NAP data, recent reviews. The businesses that maintained their listings ranked first 10 years ago. They're getting cited first now. Karl pushes your details to 30+ directories and keeps them in lockstep.
One integrated system. Not a stack of different tools.
Customer communication, AI CRM, reviews, listings, social, blog, SEO, website — every layer Karl runs is built to talk to every other. The Receptionist's tone trains your review replies. Your booking patterns shape your social cadence. Your listings feed your local SEO rank. That's what makes Karl work better than any stack of disconnected tools — every part of the system is designed to make every other part stronger. One team, one bill, one inbox, one operating system.
Some of the jobs Karl does for you.
A snapshot of how the workforce shows up day-to-day for law firms — not a complete inventory. Karl handles anything in the marketing operations layer.
Conveyancing enquiry to fee-earner discovery call in one flow.
Buyer messages 'offer accepted, need a conveyancing solicitor'. Karl qualifies the matter (purchase only / purchase + sale, freehold/leasehold, estimated completion), captures the property address for conflict check, books the discovery call. Solicitor picks up qualified.
Conflict-check question handled before the diary slot.
Karl asks 'is anyone else involved we should be aware of?' on first contact — captures opposing-party names for the firm's conflict-check workflow before the discovery call is even on the diary.
Out-of-hours enquiries booked for first thing in the morning.
Most family-law enquiries land in the evening. Karl picks up at 10 pm, qualifies the matter, books the next-morning discovery call. Client doesn't have to ring three firms during their lunch break.
Existing-client comms routed to the matter-owning fee-earner.
When an existing client messages about their matter, Karl looks them up by name + reference, captures the question, and routes to the matter-owning fee-earner. With the previous conversation history attached for context.
Reviews after the matter completes, not before.
Karl times the Google review request the day after completion (conveyancing settlement, employment tribunal outcome, will signing) — when the client has the result they paid for. Higher conversion than the standard mid-matter ask.
Listings + SRA registration consistency across the directories that clients check.
Karl pushes your details + SRA ID across Google, Bing, Apple Maps, Google Business Profile, Solicitors.com, ReviewSolicitors, Legal 500 (where applicable), and the Find a Solicitor SRA directory — keeps registration numbers consistent for regulatory accuracy.
Show up where customers look
Capture and convert more inbound
Run the whole marketing function
Pick the AI employees and managed services that fit your business. We put the plan together.
You're hiring an employee. Marketing compounds over time — give Karl the runway.
Flat £295 for every plan. Covers onboarding, brand training, account setup, and channel activation.
Related professional services businesses.
Not sure which scope fits?
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Karl audits your online presence and emails the report. No demo, no call, no commitment.
Get the Snapshot →Questions, answered.
The common ones. If yours isn't here, drop us a line.