An AI workforce — built for European service businesses.
Karl is built by Authoricy AB, working out of London and Stockholm. We exist to help UK and Swedish service businesses run their marketing as one integrated AI-operated system — not as a stack of disconnected tools.
The work is real. It just shouldn't live on your plate.
Calls answered, reviews replied to, posts published, listings kept clean, ad spend checked. The work is real. It just doesn't have to be yours — or your agency's, or your last in-house marketer's.
What the owner of a 5-staff service business loses every week on calls answered late, posts not posted, reviews not requested, listings drifting, ad reports never opened.
What an agency charges to take a piece of it on — and they don't operate it day-to-day, they report on it monthly.
Average tenure of an in-house marketing hire at a service business. Recruit, train, lose, repeat — the work never compounds.
Karl runs the operational marketing automatically. No 11pm spreadsheet review, no agency briefing meeting, no churn. The owner gets the time back and the system gets the consistency.
How Karl approaches the work.
Four principles shape every decision we make about what Karl does, how he sounds, and where humans take over.
Plain language. No marketing jargon.
Karl writes the way an experienced operator talks — your business, your customers, your tone. No "unleash," no "transform," no "seamless." The way a senior person on your team would write it if they had the time.
Karl extends your team. He doesn't displace it.
Karl handles the repeatable operational work — first replies, review requests, post drafts, listing updates, ad reports. Judgement calls, customer relationships, the work that needs your name on it — that stays with you.
Built for UK and Sweden, not exported into them.
Spelling, currency, VAT, GDPR, the platforms that actually matter in each market — Karl was built knowing which Google Business Profile rules apply where, which review platform is the one your customers actually use, which language the contracts ship in. Not an afterthought.
Built for the work, not for everybody.
Dental, plumbing, accounting, automotive, pet services — Karl knows the difference between a denture consultation and a boiler replacement. Intake flows, pipeline stages, compliance rules, language — set per industry, not bolted on.
A European AI company, building for European businesses.
Karl is built and operated by Authoricy AB, working out of London and Stockholm. Karl is V1-live in the United Kingdom and Sweden — the two markets we know best — and V2-expanding into Germany next. Not a US export translated overnight; designed locale-native from the first commit.
| Legal entity | Authoricy AB |
| Operations | London · Stockholm |
| Live at V1 | United Kingdom · Sweden |
| Next expansion | Germany · V2 |
Not sure which scope fits?
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