Marketing for UK trade businesses.
Karl handles the inbound for plumbers, electricians, builders, gardeners, and locksmiths — books the job from the first message, while you're on site.
Stop losing jobs while you're on the tools.
Trade businesses don't lose customers to bad service. They lose them to missed messages. A plumber under a sink at 11 am can't pick up the chat that turns into a £450 leak job. Karl picks up every message — web chat, WhatsApp, Facebook Messenger, Instagram DMs, email — qualifies the job, captures the postcode and urgency, and books straight to your diary or pushes it to the callback queue. Reviews and local listings run in the background so your van keeps appearing on every Google search in the area.
Every job lead captured. Even at 11 pm.
Karl is the AI receptionist for tradesmen — picks up while you're on the roof, qualifies the job (emergency vs routine vs quote), captures postcode and photos, and books straight to your diary. Pushes the £450-leak ahead of the £75-quote when the queue's full.
- +Trained on plumber, electrician, builder, gardener, and locksmith enquiry patterns
- +Triages emergency vs routine vs quote on the first message
- +Filters tyre-kickers before they hit your diary
Win the bookings your competitors miss.
Karl runs it all as one integrated system. The Receptionist answers messages, the Reputation Specialist runs reviews, listings stay clean across 30+ directories, and managed services handle social, blog, SEO, and website work — with every conversation writing into a shared AI CRM that knows your customers.
Speed is the new differentiator.
The business that replies first usually wins the booking. Karl picks up every message in seconds — across web chat, WhatsApp, Messenger, Instagram DMs, and email — qualifies the inquiry, books the slot, and confirms it. Home & trade businesses lose more revenue to slow first-response than to bad service. Karl moves first-response to zero.
Reviews lift you above the competition.
Google's local-pack rank is dominated by review volume and recency. Every 5★ review you collect lifts you above home & trade competitors and signals trust to the customer comparing three options. Karl's Reputation Specialist requests reviews at the right post-visit moment, drafts replies in your tone, and flags negatives to you before they fester.
Listings used to be SEO chores. Then AI happened.
ChatGPT, Google AI Overviews, and Perplexity now cite local businesses by name when answering "best trade businesses near me" — and they pull that authority from the same place your old SEO did: clean listings, consistent NAP data, recent reviews. The businesses that maintained their listings ranked first 10 years ago. They're getting cited first now. Karl pushes your details to 30+ directories and keeps them in lockstep.
One integrated system. Not a stack of different tools.
Customer communication, AI CRM, reviews, listings, social, blog, SEO, website — every layer Karl runs is built to talk to every other. The Receptionist's tone trains your review replies. Your booking patterns shape your social cadence. Your listings feed your local SEO rank. That's what makes Karl work better than any stack of disconnected tools — every part of the system is designed to make every other part stronger. One team, one bill, one inbox, one operating system.
Some of the jobs Karl does for you.
A snapshot of how the workforce shows up day-to-day for trade businesses — not a complete inventory. Karl handles anything in the marketing operations layer.
Every enquiry captured. Even at 11 pm.
Karl replies to web chat, WhatsApp, Messenger, and Instagram DMs the moment the message arrives — qualifies the job type (emergency vs. routine), captures postcode, urgency, photos.
Books straight to your diary.
Karl pulls your real availability from Google Calendar, Outlook, or your job-management system (ServiceM8, Jobber, Workever, Tradify) and books the customer in. You see the diary slot already filled.
Routes the £450-job ahead of the £75-job.
Karl qualifies urgency and trade type before booking. Emergency leaks jump the queue; routine quotes book where they fit. Your highest-value work doesn't sit in a queue with everything else.
Reviews after every job, on autopilot.
Karl requests a Google review at the right moment — when the customer's just been impressed by the work. More 5★s = higher Google Maps rank = more local jobs without paying for ads.
Listings everywhere, always correct.
When your phone number, opening hours, or service area changes, Karl pushes it across Google, Bing, Apple Maps, Yell, Checkatrade, and 30+ directories. No customer ever calls a disconnected line.
One inbox for the whole crew.
Web chat, WhatsApp, Messenger, IG DMs, email — every conversation in one feed. Whoever's at the office or in the van sees the same context.
Show up where customers look
Capture and convert more inbound
Run the whole marketing function
Pick the AI employees and managed services that fit your business. We put the plan together.
You're hiring an employee. Marketing compounds over time — give Karl the runway.
Flat $349 for every plan. Covers onboarding, brand training, account setup, and channel activation.
Pick your specific business type.
Not sure which scope fits?
Three quick ways to figure out the right starting point for your business.
Book a 30-minute walkthrough.
Sit with a Karl specialist. Walk through your business and get a tailored recommendation. No commitment.
Book a call →Run a free Business Snapshot.
Karl audits your online presence and emails the report. No demo, no call, no commitment.
Get the Snapshot →Questions, answered.
The common ones. If yours isn't here, drop us a line.