Legal · Privacy

Privacy Policy

This policy explains what personal information Karl collects, how we use and share it, and the privacy rights you have, including under the California Consumer Privacy Act (CCPA/CPRA) and other US state privacy laws. It sits alongside our Terms of Service, Data Processing, and Cookie Policy.

Last updated: 3 June 2026In force

1. Who we are

Karl is an AI marketing platform operated by Authoricy AB, company number 559565-6827, registered office Eriksbergsgatan 13, 114 30 Stockholm, Sweden. In this policy, “Karl”, “we”, “us”, and “our” mean Authoricy AB. For privacy questions, contact hello@getkarl.io, attention: Alexander Retzlik, our data-protection contact.

2. The two roles Karl plays

We act as a business (controller) for the personal information of our own customers and prospects, and as a service provider (processor) for the personal information that flows through Karl when it works on a customer's behalf — the enquiries, messages, calls, texts, and bookings a business's own customers send to Karl. If you are an end-customer of a business that uses Karl, please direct privacy requests to that business; we will support them in responding.

3. Information we collect

  • Identifiers and contact data — name, business name, email, phone number, role.
  • Commercial and billing data — plan, billing contact, and payment details (card data is handled by our payment processor; we do not store full card numbers).
  • Service content — the enquiries, messages, calls, texts, reviews, and contact records you process through Karl on your behalf.
  • Integration data — data from the calendars, CRM/practice systems, messaging channels, and listings you connect.
  • Internet and usage data — device and analytics information collected on getkarl.io, subject to your cookie choices.

4. How we use information

We use personal information to provide and operate Karl, administer accounts, take payment, secure the service, support and improve the product, and market our services to businesses. We use SMS and voice features only to deliver the conversations you configure, and in line with applicable US calling and texting rules (including the TCPA) — you are responsible for the consents needed to contact your own customers.

5. How we share information — and the sale/share question

We do not sell your personal information, and we do not share it for cross-context behavioral advertising, as those terms are used under the CCPA/CPRA. We share personal information only with service providers who help us run Karl — cloud hosting, a marketing-technology platform, analytics, communications and telephony providers, scheduling, and payment processing — each under a contract limiting them to our instructions.

6. Your US privacy rights

Depending on your state (for example California, Virginia, Colorado, Connecticut, Utah), you may have the right to know and access the personal information we hold about you, to correct it, to delete it, to opt out of any sale or sharing or targeted advertising, and not to be discriminated against for exercising these rights.

To exercise any of these, email hello@getkarl.io. We will verify your request and respond within the time the law allows (generally 45 days). You may use an authorized agent. Where we act as a service provider for a business, we will route your request to that business.

7. Cookies and tracking

We use a small set of cookies and similar technologies, described in our Cookie Policy. Where required, you can opt out of non-essential cookies through our banner.

8. Contact and changes

Questions or complaints: hello@getkarl.io. You may also contact your state attorney general. We may update this policy; the “last updated” date shows the current version, and we will flag material changes.

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